Chapter 02 · 2013
TheExperiment.
Recipe testing, ingredient combinations, failed attempts and iteration. Six months of in-depth R&D built a closer understanding of the business.
Chapter 03 · 2013–14
TheBet.
A first outlet of just 150 sq ft. Small enough to start, big enough to find out.
Chapter 03 · 21 Mar 2014
The FirstOutlet.
The first Burger Farm outlet launches in C Scheme, Jaipur.
Chapter 04 · 2014–16
TheFormat.
The brand establishes its ‘deliciously desi / originally Indian’ positioning, value pricing and a menu built around burgers, wraps, fries/munchies and beverages.
Chapter 04 · 11 Mar 2016
TheCompany.
Burger Farm India Private Limited is incorporated.
Chapter 04 · 2016–18
EarlyGrowth.
More stores open across Jaipur and the name spreads, one neighbourhood at a time.
Chapter 04 · 2018–19
The FirstFranchise.
The first franchise store opens in Kota. One outlet becomes a repeatable business that others can run.
Chapter 01
It started witha simple question.
In 2013, two friends in Jaipur looked at a global burger and asked — why can’t a burger be Indian? Not just a different sauce, but a burger that truly belongs here.
2019
The First Big Snapshot
FoodService India documents 9 outlets across 3 cities: 7 Jaipur, 1 Kota, 1 New Delhi.
- 0
- Outlets
- 0
- Cities
- 0
- Total retail area
- 0
- Employees
- 0
- Daily footfalls
- 0
- Years running
Our outlets · 2019
9 outlets
3 cities
100+ people
2020 – 2021
The 10th Store
Jodhpur
Franchise owned · franchise operated
FOFO
2020 – 2023
The System
From ‘a good burger’ to a business that repeats, store after store.
Supply chain
Kitchen process
SOPs & training
POS
Store formats
Consistency & growth
FoodService India
Restaurant · Foodservice · Hospitality
Brand watch
Burger Farm expands to 9 outlets across 3 cities
9 outlets
across 3 cities
New Delhi (1)
Standard operating procedures
Inside the highway outlet
Restaurant Awards 2024
Burger Farm wins Jaipur’s burger crown
0 votes
Award winner
&
2024–25
AI Cricket
World Cup
Top 10 Picks
Burger Farm2024
Proud moment! We made it to the Top 10 Picks in Zomato’s AI Cricket World Cup campaign.
2024–25
0th
store opens
2024–25
Scale in Numbers
FY2024FY2025
0
stores
0× since store 25
R&D
- Kachori flavour profile
- Spice balance
- Texture trials
- Chutney pairing
- Bun selection
3 months of tasting
Kachori Masala Burger
crisp kachori patty
green chutney
0
stores today
- 2014First store, C-Scheme
- 2015–16Incorporated
- 2018–19First franchise, Kota
- 2020–2110th store, Jodhpur
- 2022–23Gujarat & MP
- 2023–2425th store, Alwar
- 2024–2550th store · awards
- 2025–2650+ stores
- 2029132 stores
Chapter 05 · 2019
The FirstBig Snapshot.
FoodService India documents 9 Burger Farm outlets across 3 cities: 7 in Jaipur, 1 in Kota and 1 in New Delhi.
Chapter 05 · 2020–21
The 10thStore.
The 10th store opens in Jodhpur, run as a franchise-owned, franchise-operated (FOFO) outlet.
Chapter 05 · 2020–23
TheSystem.
The story shifts from ‘a good burger’ to operations: supply chain, kitchen process, SOPs, people, POS, consistency, store formats and repeatability.
Chapter 06 · 2022–23
BeyondRajasthan.
Burger Farm crosses the state line for the first time, into Gujarat and Madhya Pradesh.
Chapter 06 · 2022–23
ThreeStates.
Rajasthan, Gujarat and Madhya Pradesh: within the year, Burger Farm is a three-state brand.
Chapter 06 · 2023–24
The 25thStore.
Store number 25 opens in Alwar.
Chapter 06 · 2023–24
The HighwayOutlet.
At Pinan, Alwar, on the Delhi–Mumbai Expressway: a Burger Farm in the highway food plaza that never closes.
Chapter 08 · 2024
Swiggy’sCity Winner.
Jaipur’s City Winner in the Burger category at the Swiggy Restaurant Awards 2024, voted for 1,801 times.
Chapter 08 · 2024–25
Zomato &Times Food.
Another award follows: Burger Farm is a Zomato and Times Food award winner.
Chapter 08 · 2024
DigitalReach.
Burger Farm makes the Top 10 Picks in Zomato’s AI Cricket World Cup campaign.
Chapter 08 · 2024–25
The 50thStore.
Eleven years after one shop in C-Scheme, the 50th Burger Farm opens its doors.
Chapter 08 · FY2025
Scale inNumbers.
By FY2025 Burger Farm runs 50 stores across Rajasthan, Gujarat and Madhya Pradesh, twice the 25 it reached in 2023–24.
Chapter 10 · 2025–26
More than50 Stores.
Across Rajasthan, Gujarat and Madhya Pradesh, more than 50 Burger Farm stores now light up the map.
Chapter 10 · 2029 · The vision
The road to132 stores.
From a 150 sq ft kitchen in C-Scheme to a national QSR brand.
Chapter 09 · 2026
The KachoriMasala Burger.
A Jaipur-born burger brand turns a beloved local breakfast into a burger — after 3 months of R&D and tasting.
- 3 months of R&D and tasting
- First of its kind
- Trademarked
Chapter 07 · 2024–25
The C-SchemeFlagship.
Burger Farm · Jaipur · September 2024
Ten years after the first 150 sq ft store, Burger Farm comes home to C-Scheme with a 3,000 sq ft flagship.
150sq ft · 2014
150sq ft · 2024